Which Customers Pay?
by David Beirau
Wybierz format:
179.40 zł
Opis książki
The main goal of this book is explaining which customers create value for suppliers and thereby realizes a better understanding of how suppliers can improve their revenue for value proposition and value creation in industrial markets. Two studies examine customer characteristics which moderate the relationship between supplier behavior and sales performance. The results support companies to identify and target customer contact persons and companies who show higher potential to create future value to the supplier and, therefore, should be approached and maintained.
Szczegóły książki
Autor
David Beirau
Wydawnictwo
Springer Fachmedien Wiesbaden
Rok wydania
2019
ISBN
9783658281373
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski