The Quintessence of Strategic Management
by Philip Kotler
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56.05 zł
Opis książki
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Szczegóły książki
Autor
Philip Kotler
Wydawnictwo
Springer Berlin
Rok wydania
2010
ISBN
9783642145445
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski