DISCLAIMER   This book does not in any capacity mean to replace the original book but to serve as a vast summary of the original book.   Summary of Traffic by Ben Smith: Genius, Rivalry,and Delusion in the Billion-Dollar Race to Go Viral   IN THIS SUMMARIZED BOOK, YOU WILL GET:   - Chapter astute outline of the main contents. - Fast & simple understanding of the content analysis. - Exceptionally summarized content that you may skip in the original book    Ben Smith's Traffic is the story of two online media rivals, Jonah Peretti of HuffPost and BuzzFeed and Nick Denton of Gawker Media, whose pursuit of attention at scale helped release the dark forces that would overtake the internet and American society. It explores one of the great ironies of our time: the internet, which was going to help the left remake the world in its image, has become the motive force of right populism. It is essential and enthralling reading to understand how we got here.