Strategy for the Corporate Level

Strategy for the Corporate Level

by Andrew Campbell

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Opis książki

A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

Szczegóły książki

Autor

Andrew Campbell

Wydawnictwo

John Wiley & Sons

Rok wydania

2014

ISBN

9781118818350

Dostępne formaty

eBook (PDF, EPUB)
Audiobook (MP3)

Język

Polski

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