Sourcing of Services
by Lydia Bals
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179.40 zł
Opis książki
Lydia Bals identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, she seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective.
Szczegóły książki
Autor
Lydia Bals
Wydawnictwo
Betriebswirtschaftlicher Verlag Gabler
Rok wydania
2008
ISBN
9783834981462
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski