Political Branding Strategies
by Lorann Downer
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111.06 zł
Opis książki
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Szczegóły książki
Autor
Lorann Downer
Wydawnictwo
Palgrave Macmillan UK
Rok wydania
2015
ISBN
9781137580290
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski