Places
by Simon Anholt
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134.54 zł
Opis książki
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Szczegóły książki
Autor
Simon Anholt
Wydawnictwo
Palgrave Macmillan UK
Rok wydania
2016
ISBN
9780230251281
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski