Nudging in Management Accounting
by Susanne Rauscher
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179.40 zł
Opis książki
Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.
Szczegóły książki
Autor
Susanne Rauscher
Wydawnictwo
Springer Fachmedien Wiesbaden
Rok wydania
2019
ISBN
9783658280178
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski