Mobile Support in Customer Loyalty Management
by Christian Zeidler
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168.18 zł
Opis książki
Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.
Szczegóły książki
Autor
Christian Zeidler
Wydawnictwo
Betriebswirtschaftlicher Verlag Gabler
Rok wydania
2009
ISBN
9783834983015
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski