Marketing und Marktforschung
by Stefan Lubritz
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51.50 zł
Opis książki
Not only is marketing a central aspect of enterprises, but a fundamental principle of entrepreneurship in dynamic markets. This means that nearly all members of an enterprise have to deal with marketing. Additionally marketing is inseparably linked to information supply, which has to be made available through market research. This textbook provides the essential knowledge on the forms of market research and decision preparation for marketing as well as the respective operative instruments. It is addressed at students and patricians, who are looking for a quick and pragmatic approach to the field.
Szczegóły książki
Autor
Stefan Lubritz
Wydawnictwo
Kohlhammer
Rok wydania
2010
ISBN
9783170270381
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski