Leading Pharmaceutical Innovation
by Oliver Gassmann
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112.12 zł
Opis książki
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
Szczegóły książki
Autor
Oliver Gassmann
Wydawnictwo
Springer International Publishing
Rok wydania
2018
ISBN
9783319668338
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski