How to Brand Nations, Cities and Destinations
by T. Moilanen
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105.39 zł
Opis książki
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Szczegóły książki
Autor
T. Moilanen
Wydawnictwo
Palgrave Macmillan UK
Rok wydania
2008
ISBN
9780230584594
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski