Guanxi and Business Strategy
by Eike A. Langenberg
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269.10 zł
Opis książki
This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.
Szczegóły książki
Autor
Eike A. Langenberg
Wydawnictwo
Physica
Rok wydania
2007
ISBN
9783790819564
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski