Gamification in Tourism
by Paul Bulencea
Wybierz format:
41.90 zł
Opis książki
Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.
Szczegóły książki
Autor
Paul Bulencea
Wydawnictwo
Books on Demand
Rok wydania
2015
ISBN
9783739254524
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski