Estimation of Willingness-to-Pay
by Christoph Breidert
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Opis książki
With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.
Szczegóły książki
Autor
Christoph Breidert
Wydawnictwo
Deutscher Universitätsverlag
Rok wydania
2007
ISBN
9783835092440
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski