Coordinating Internet Sales with Other Channels
by Andreas Pinterits
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168.18 zł
Opis książki
Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
Szczegóły książki
Autor
Andreas Pinterits
Wydawnictwo
Betriebswirtschaftlicher Verlag Gabler
Rok wydania
2009
ISBN
9783834999504
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski