Business Strategies and Competitiveness in Times of Crisis

Business Strategies and Competitiveness in Times of Crisis

by Laura Gavinelli

0.0 (0 ocen)

Wybierz format:

224.25 zł

Opis książki

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. 

Szczegóły książki

Autor

Laura Gavinelli

Wydawnictwo

Palgrave Macmillan UK

Rok wydania

2016

ISBN

9781137578105

Dostępne formaty

eBook (PDF, EPUB)
Audiobook (MP3)

Język

Polski

Podobne książki