Beyond Hofstede
by Unknown
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201.82 zł
Opis książki
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Szczegóły książki
Autor
Unknown
Wydawnictwo
Palgrave Macmillan UK
Rok wydania
2009
ISBN
9780230240834
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski