A Risk-Benefit Perspective on Early Customer Integration
by Christoph Kausch
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201.82 zł
Opis książki
Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.
Szczegóły książki
Autor
Christoph Kausch
Wydawnictwo
Physica
Rok wydania
2007
ISBN
9783790819625
Dostępne formaty
eBook (PDF, EPUB)
Audiobook (MP3)
Język
Polski