Table of contents for ebook and audiobook: „Unlocking Customer Loyalty: The Power of Employee Motivation and Satisfaction”

Employee Motivation and Customer Satisfaction and Loyalty

Part I: Foundations of Employee Motivation

• 1.1. Definition of Motivation and Its Significance in an Organization

  • 1.1.1. Types of Motivation
  • 1.1.2. Theories of Motivation
  • 1.1.3. Impact of Motivation on Organizational Results

• 1.2. Types of Employee Motivation

  • 1.2.1. Intrinsic Motivation
  • 1.2.2. Extrinsic Motivation
  • 1.2.3. External Motivation

• 1.3. Factors Influencing Employee Motivation

  • 1.3.1. Working Conditions
  • 1.3.2. Management Style
  • 1.3.3. Relationships with Supervisors

Part II: Employee Satisfaction

• 2.1. Definition of Employee Satisfaction

  • 2.1.1. Types of Satisfaction
  • 2.1.2. Theories of Satisfaction
  • 2.1.3. Impact of Satisfaction on Organizational Results

• 2.2. Factors Influencing Employee Satisfaction

  • 2.2.1. Working Conditions
  • 2.2.2. Management Style
  • 2.2.3. Relationships with Supervisors

• 2.3. Relationships Between Motivation and Employee Satisfaction

  • 2.3.1. Impact of Motivation on Satisfaction
  • 2.3.2. Impact of Satisfaction on Motivation
  • 2.3.3. Relationship Between Motivation and Satisfaction

Part III: Customer Loyalty

• 3.1. Definition of Customer Loyalty

  • 3.1.1. Types of Loyalty
  • 3.1.2. Theories of Loyalty
  • 3.1.3. Impact of Loyalty on Organizational Results

• 3.2. Factors Influencing Customer Loyalty

  • 3.2.1. Product or Service Quality
  • 3.2.2. Price and Availability
  • 3.2.3. Relationships with Staff

• 3.3. Relationships Between Employee Satisfaction and Customer Loyalty

  • 3.3.1. Impact of Employee Satisfaction on Customer Loyalty
  • 3.3.2. Impact of Customer Loyalty on Employee Satisfaction
  • 3.3.3. Relationship Between Employee Satisfaction and Customer Loyalty

Part IV: Practical Applications

• 4.1. Planning Motivational Strategies

  • 4.1.1. Analysis of Employee Needs
  • 4.1.2. Setting Goals and Priorities
  • 4.1.3. Choosing Motivational Strategies

• 4.2. Implementing Employee Satisfaction Strategies

  • 4.2.1. Analysis of Working Conditions
  • 4.2.2. Setting Priorities for Working Conditions
  • 4.2.3. Implementing Changes

• 4.3. Building Customer Loyalty

  • 4.3.1. Analysis of Customer Needs
  • 4.3.2. Setting Goals and Priorities
  • 4.3.3. Choosing Strategies for Building Loyalty

Part V: Conclusions and Recommendations

• 5.1. Conclusions from the Chapters

  • 5.1.1. Relationships Between Motivation, Satisfaction, and Loyalty
  • 5.1.2. Factors Influencing Motivation, Satisfaction, and Loyalty
  • 5.1.3. Practical Applications

• 5.2. Recommendations for Organizations

  • 5.2.1. Increasing Employee Motivation
  • 5.2.2. Improving Employee Satisfaction
  • 5.2.3. Building Customer Loyalty